Where Can I Buy Hair Toner in the UK? Top Retailers & Online Stores

Medically reviewed by Dr. Bilal Khan M.B.B.S.
Written by Our Editorial Team
Last updated

Are you looking for hair toner to enhance and maintain your hair colour? In the UK, there are several retailers and online shops where you can find a wide range of hair toners suitable for different hair colours and types. In this article, we will list the top places to buy hair toner in the UK to help you find the perfect product for your hair.

Where can I buy hair toner in the UK?

Here are the top retailers and online shops where you can buy hair toner in the UK:

  • Boots: Boots offers a variety of hair toners from popular brands like Lee Stafford, Bleach London, and Scott Cornwall. Visit their website at www.boots.com or your local Boots store.
  • Sally Beauty: This beauty supply store has an extensive range of hair toners, including blonde, purple, and silver toners. Check out their website at www.sallybeauty.co.uk or visit a Sally Beauty store near you.
  • Superdrug: Superdrug offers a range of hair toners from brands such as Jerome Russell, Schwarzkopf, and Colour Freedom. Browse their selection at www.superdrug.com or visit your local Superdrug store.
  • Salons Direct: For professional hair toners, Salons Direct offers products from brands like Pulp Riot and Fudge Headpaint. Visit their website at www.salonsdirect.com to browse their selection.
  • Amazon UK: Amazon offers a wide range of hair toners from various brands, including Jerome Russell Bblonde and Wella Color Charm. Visit www.amazon.co.uk to find the perfect hair toner for you.

Choosing the right hair toner

When selecting a hair toner, consider the following factors:

  • Hair colour: Choose a toner specifically designed for your hair colour, such as blonde, grey, or silver toners.
  • Product type: Hair toners come in various forms, including shampoos, conditioners, and hair masks. Pick the one that best suits your needs and preferences.
  • Ingredients: Look for toners with gentle, sulfate-free ingredients to avoid damaging your hair.
  • Brand reputation: Opt for reputable brands with positive customer reviews to ensure you're purchasing a high-quality hair toner.

Maintaining your hair colour with toners

Hair toners help maintain your hair colour between salon visits. They can come in the form of shampoos, conditioners, or hair masks that contain purple, silver, or blue pigments. At-home toners usually contain fewer pigments than in-salon toners, meaning they may not last as long. However, they are great for maintaining your hair colour and keeping it looking fresh and vibrant.


There are plenty of options available when it comes to buying hair toner in the UK. Whether you prefer shopping in-store or online, you can find a wide range of hair toners from reputable brands at retailers like Boots, Sally Beauty, Superdrug, Salons Direct, and Amazon UK. Choose the right hair toner for your hair colour and type, and maintain your colour between salon visits with at-home toning products.

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Dr. Bilal Khan M.B.B.S. graduated from the Jinnah Sindh University in Karachi. He'll take the official medical licensing program in the US (USMLE) in September 2023. Bilal has a passion for research and has extensively fact-check and medically review articles under his name to make sure you have the most accurate information.