Look your best today, without sacrificing your hair’s tomorrow

Introducing our NEW Flexible & Firm Hybrid Clays
  • Get the stying benefits of both clays and waxes in one hybrid formula
  • Formulated with plant-based waxes for a non-sticky hold and easy washout
  • Designed for everyday styling without damaging or weighing hair down

FLEXIBLE
FLEXIBLE HYBRID CLAY
  • Ideal for short to medium hair (around 2,5 - 20 cm)
  • Create a medium hold with a natural finish
  • Craft effortless styles with flexibility
FIRM
FIRM HYBRID CLAY
  • Ideal for short to medium hair (around 2,5 - 13 cm) 
  • Create a strong hold with a semi-matte finish
  • Craft more polished, put-together looks

The vicious cycle of styling products

If you’ve ever used styling products, you know the dilemma:

You either grab that gel or pomade from the shelf, ensuring you look your best for the day, but potentially compromising your hair’s long-term wellbeing.

Or you skip it in the name of hair health, even if it means sacrificing some confidence.Styling products come in handy when you need some extra help to look your best. And that’s especially true when you experience issues like thinning or dryness.

However, these products often contain ingredients that can compromise your hair’s vitality in the long run, making their use even more tempting in the future — potentially leading to even more problems.

It’s a vicious cycle.

But what makes it so hard to find styling products that work and don’t jeopardise your hair’s integrity?

The very ingredient providing hold in styling products could damage your hair…

Most styling products are inherently sticky. That’s what gives them the ability to “glue” your hair into your desired shape and keep it there.

But this same quality means they easily attach to the hair shaft and hold on to it, making it hard to wash them out. This can contribute to a host of potential problems over time, such as buildup on the hair and scalp, a weighed-down or dull look, damage, and even scalp issues (including compromised hair growth).

Petrolatum, the controversial “glue” in styling products

Styling products can use several ingredients to create hold. One of the most commonly used ones is petrolatum, a mix of mineral oils and other waxes. It’s a popular ingredient in the cosmetic industry as it’s cost-effective and provides some benefits, like enhanced shine, a more hydrated look, or hold in hair styling products.

What’s the problem with petrolatum in styling products?
You may have experienced yourself that some styling products just won’t wash out, no matter how hard you scrub your hair, leaving a greasy feel behind. In many cases, that’s due to petrolatum or other similar substances that aren’t soluble in water. And the science backs this up. Studies have demonstrated the resistance of petrolatum to water, making it challenging to wash out with conventional water-based cleansers [1,2].
  • Petrolatum is considered generally safe and its occasional use may not cause any issues. However, studies have linked prolonged use of non-water-soluble substances to potential concerns such as [3]:

    Buildup on hair and scalp
    A weighed-down or dull look
    Dryness and damage
    Scalp issues (irritation, dandruff)

    The main problem with petrolatum in styling products is that these products are meant to stay on the hair for long periods of time, often on a daily basis. This makes all the potential problems more likely to occur.

    [1] De Paepe K, Sieg A, Le Meur M, Rogiers V. Silicones as nonocclusive topical agents. Skin Pharmacol Physiol. 2014;27(3):164-71. doi: 10.1159/000354914. Epub 2014 Jan 18. PMID: 24457536.

[2] McGee JS, Kirkorian AY, Pappert AS, Milgraum SS. An adolescent boy with urticaria to water: review of current treatments for aquagenic urticaria. Pediatr Dermatol. 2014 Jan-Feb;31(1):116-7. doi: 10.1111/j.1525-1470.2012.01801.x. Epub 2012 Sep 20. PMID: 22994854.
[3] Galliano A, Ye C, Su F, Wang C, Rakshit R, Guerin M, Flament F, Steel A. Assessing the effect of cleansing products on artificially polluted human hairs and skin through in vivo and in vitro models. Skin Res Technol. 2023 Jan;29(1):e13220. doi: 10.1111/srt.13220. Epub 2023 Jan 7. PMID: 36609868; PMCID: PMC10155848.

Get the FLEXIBLE or FIRM Hybrid Clay with code HYBRID20 to get 20% OFF

  • Offer valid until midnight (CET) on 16th March 2024
  • Can be used on one or both clays
  • Applies to one-time purchases and first subscription orders
  • Cannot be combined with any other offers

FLEXIBLE
FLEXIBLE HYBRID CLAY
  • Ideal for short to medium hair (around 2,5 - 20 cm)
  • Create a medium hold with a natural finish
  • Craft effortless styles with flexibility
FIRM
FIRM HYBRID CLAY
  • Ideal for short to medium hair (around 2,5 - 13 cm) 
  • Create a strong hold with a semi-matte finish
  • Craft more polished, put-together looks

What people like you say about our Hybrid Clays

Get a peek into the valuable insights people like you shared with us about using our Hybrid Clays, based on an independent user trial with 17 participants.

96%

reported our clays are easy to wash out of hair

90%

said our the products provided volume and thickness

89%

agree that the clays provide a long-lasting hold

A great styling choice for thinning, dry, or weak strands

We formulated the Flexible & Firm Hybrid Clays to make your hair look and feel great, using ingredients that help nourish, hydrate, and protect your strands throughout the day.
  • TEXTURE & VOLUME
    Kaolin Clay
    - Encourages added texture & volume
    - Helps absorb excess oil without drying hair out
    - Contributes to a fuller, thicker look
    Read more
  • STRENGTH
    Hydrolysed Quinoa
    - Supports hair strength & elasticity
    - Helps reduce breakage & split ends
    - Helps protect against pollution & UV rays
    Read more
  • SCALP CARE & MOISTURE
    Sea Buckthorn Oil
    - Promotes hydration & moisture
    - Rich in vitamins that help nourish the scalp
    - Contributes to improved strength & texture
    Read more

What makes our Flexible & Firm Hybrid Clays different?

Scandinavian Biolabs
Other brands
Plant-based petrolatum alternatives
Many use petrolatum
Non-sticky, easy washout formula
Most are sticky
Doesn’t weigh hair down
Many leave hair heavy
Helps nourish & protect hair
Many compromise the hair’s integrity

FLEXIBLE
FLEXIBLE HYBRID CLAY
  • Ideal for short to medium hair (around 2,5 - 20 cm)
  • Create a medium hold with a natural finish
  • Craft effortless styles with flexibility
FIRM
FIRM HYBRID CLAY
  • Ideal for short to medium hair (around 2,5 - 13 cm)
  • Create a strong hold with a semi-matte finish
  • Craft more polished, put-together looks