Let’s rebuild life below the surface together
As a cosmetics company, we are well aware that our sustainability practices are far from perfect. In fact, we recognize that we are a part of the bigger issue. Corals and the marine life they support are under threat from numerous human impacts such as climate change, habitat disruption, and pollution including, pollutants from the cosmetic and personal care industry.
This week, we’re partnering with the Reefscapers organisation by donating 10% of every order to Save the Reefs and bring back the habitat for more than 1 million species living in the coral reefs.
There is still hope for corals under threat
Although there has been a major decline in coral reefs over recent decades, there is still hope for the health of our seas. The Reefscapers organisation is composed of specialized marine biologists and conservationists, dedicated to restoring coral reefs in the Maldives, along with raising awareness about the underwater world.
Reefscapers works with the local community to handcraft coral frames, which then host a wide variety of propagated coral species. By doing so, they enhance the diversity of the natural reef ensuring our marine life has a brighter future.
How does the cosmetic industry affect marine life?
Cosmetics are used in massive quantities throughout the world, and their production and regular use can, unfortunately, result in contaminants that find their way into our sea. Coral reefs are biodiversity hotspots, meaning they support a wide array of exotic and crucial marine life. An estimated 30% of coral has disappeared since the early 1980s, and a majority of coral may disappear over the upcoming decades.
Certain cosmetic contaminants have been linked to coral bleaching, while others are thought to directly endanger the health of marine life. Corals are under threat from numerous human impacts such as climate change, habitat disruption, and pollution including, pollutants from the cosmetic and personal care industry.
Let’s change the statistics together
As the plant changes from increased human activity, the future of our marine life may seem grim. However, together with your help, we can create better odds for the future of our seas.
Every drop can make a difference
While it is important you are proactively making environmentally conscious decisions, you can make an impact now by joining us on our quest to Save the Reefs.
This year we are canceling Black Friday and instead donating 10% (ex VAT & Fees) of all new sales to Reefscappers, with the ultimate goal of raising €10.000. If you are in no need of hair care products for the month, and simply want to contribute you can visit our website to donate directly to Reefscapers by “adopting” a coral reef.
With a contribution of €10.000 Reefscapers can establish 50 coral frames that will ultimately support a wide array of marine life.
How are you helping?
Monitor Your Reef’s Progress
With Reefscapers’ monitoring program you have the opportunity to watch the progress of your coral reef from home. Witness its transformation from the earliest stages of deployment to a flourishing marine community.
All the photos and scientific data regarding the coral frames are recorded online and visible by the donors at any time, including frame number, dedication, coral species name, and satellite QGIS map location.
Our CO2 offset on this mission
We are well aware of the CO2 footprint our team left behind when traveling to the Maldives to meet the Reefscapers. With this in mind, we have calculated the total emissions of the trip and donated the calculated amount directly to the Reefscapers - making our travels a little more carbon neutral.
We are a part of the problem. So what can we do about it?
This year we decided to step away from Black Friday. We’re on a mission to Save the Reefs by teaming up with conservationists and marine biologists from Reefscapers to restore coral reefs so that our ocean has a brighter future. During this time 10% of all your purchases will be donated to Reefscapers. If set on products for the month, you can simply visit our website to support a coral reef. All funds raised will go towards Reefscapers' efforts in spreading ocean awareness, rehabilitating marine life, and most importantly, restoring coral reefs.