9 Best Drugstore Hair Serums To Buy In 2024

Medically reviewedby Dr. Amy Revene M.B.B.S.
WrittenbyLuat Duong
Last updated

In the beauty world, achieving silky, shiny, and frizz-free hair without breaking the bank is the ultimate dream. Luckily, that dream is within your reach thanks to drugstore hair serums. 

They are a remarkable testament to the fact that you don't need to spend exorbitant amounts of money to get great results.

These over-the-counter gems, found on the shelves of your local drugstore, offer high-quality care for your locks providing much-needed hydration and nourishment for dry and damaged hair, at a fraction of the cost of salon brands. 

As we explore the 9 best drugstore hair serums to buy in 2024, prepare to find your hair's new best friend that will help you combat frizzy hair, protect against heat, and make your damaged hair glossy to promote overall hair health - within a budget! 



This comprehensive guide explores the best drugstore hair serums to buy in 2024, proving that achieving shiny, frizz-free hair doesn't have to be expensive.

It delves into various hair serums, their ingredients, and their benefits, including options from brands like OGX, Shea Moisture, Garnier, and Nexxus.

The article also introduces a plant-powered alternative, Bio-Pilixin Hair Serum, suitable for those dealing with hair loss.

Despite the advantages, potential side effects such as product buildup and greasiness are also discussed.

Ultimately, drugstore hair serums provide an affordable way to enhance shine, hydration, and overall hair health.


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What is a drugstore hair serum?

A drugstore hair serum is a specialized hair care product that can be found at regular retail stores or pharmacies. This type of serum is designed to provide various hair benefits, including reducing frizz, adding shine, preventing breakage, and improving hair's overall texture and health. 

They are typically enriched with beneficial ingredients like vitamins, peptides, essential oils, hyaluronic acid, and natural extracts such as jojoba oil. 

The world of hair care can be complex, with a plethora of options available at different price points. 

Among these, drugstore hair serums have emerged as a cost-effective and reliable alternative to pricier salon products. 

They offer many of the same benefits, addressing common hair issues from dryness and dullness to frizz and seal split ends, - promoting a healthy scalp without burning a hole in your pocket.

Despite their affordability, drugstore hair serums do not compromise on quality or effectiveness. They often contain similar, if not the same, key ingredients as their high-end counterparts. 

These ingredients are specially chosen for their hair-nourishing properties, helping to improve the overall health and appearance of your hair over time. 

In 2024, the availability and variety of these serums have expanded greatly, offering an array of choices for every hair type and concern. 

With the right drugstore hair serum, you can achieve salon-worthy hair right at home.

Read this: 15 Best Hair Growth Serums for Superior Hair Growth (2024)

9 Best drugstore hair serums

When it comes to restoring the natural shine and vitality of your hair without spending a fortune, drugstore hair serums are your go-to. 

Drugstore hair serums leave your hair feeling soft, smooth, and nourished, enhancing its overall texture and appearance. They are specially formulated to tackle common hair issues such as dryness, frizz, and breakage.  

With their nourishing ingredients, these serums will not only revive your locks but also give them the luster and strength they deserve.

1. OGX Nourishing Coconut Milk Anti-Breakage Serum

Drugstore Hair Serum

This serum, made with a unique blend of organic coconut oil and silk keratin proteins, is a boon for dry, damaged, and chemically treated hair.

It not only repairs damaged cuticles but also mends split ends, helping to reduce frizz. It fortifies hair strands and adds elasticity, making it an excellent choice for curly hair.

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2. Shea Moisture Jamaican Black Castor Oil Strengthen & Restore Oil Serum

best drugstore hair serum

With Jamaican Black Castor Oil and certified shea butter, this serum encourages hair growth, is a powerhouse of nutrients for your hair. 

It helps to lock in moisture, prevent split ends, and define curl patterns, making it perfect for curly or textured hair. 

It leaves hair shiny and conditioned, while the peppermint extract stimulates the scalp.

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3. Hair Food Almond Oil & Vanilla Smooth Serum 

drugstore hair serum

This soothing serum, inspired by almond oil and warm vanilla, is designed to aid in hair repair and add shine and tame frizz. 

Its lightweight formula leaves your hair looking luxurious and smells divine. Apply to clean, wet hair before drying for maximum results.

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4. Garnier Fructis Sleek & Shine Anti-Frizz Serum

hair serum

This serum is specially formulated to tackle common hair issues and has gained recognition as a great product for reviving and nourishing the hair. 

Offering 72 hours of frizz control, it is infused with argan oil and a tailored blend of smoothing agents that keep frizz at bay, even in high humidity, and strengthen your hair

Free from parabens, phthalates, and DMDM hydantoin, this option from Garnier is quite safe and effective! 

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5. It's a 10 Miracle Styling Serum

drugstore serum

This styling serum is your ultimate solution to fighting humidity. It's a grease-free formula that prevents frizz without causing dullness or heaviness. 

Besides adding shine and controlling frizz, it nourishes the hair, protects color, and smooths hair without any buildup. 

An alcohol-free product that seals the cuticle and provides a smooth finish to your hair.

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6. Kristin Ess Weightless Shine Working Serum

drugstore hair serum

This is more than just a great hair serum; it's a revival potion for dull, lifeless hair. It creates an utterly weightless shine and detangles like no other leave-in product. 

With its ability to seal in moisture, it breathes life back into dull hair over time. 

It contains a proprietary strengthening complex, the Zip-Up Technology, designed to mend split ends, smooth damaged cuticles and dry ends, and protect hair from environmental stressors and colour fade. 

Free from parabens and phthalates, this vegan-friendly, cruelty-free, color, and topical keratin-safe serum is suitable for all hair types and is renowned for thick hair.

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7. Paul Mitchell Super Skinny Serum

drugstore hair serums

Want to achieve silky-smooth results in less time? This best-selling blowout primer is designed to speed up drying while ensuring your hair stays frizz-free in any weather. 

The lightweight silicones condition and seal the cuticle, leaving your hair looking and feeling luxurious. 

For this serum, a little goes a long way, and you must apply it to clean, damp hair before drying for maximum results.

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8. Nexxus Humectress Encapsulate Serum

best drugstore hair serum

This professional-grade anti-frizz serum is your ticket to ultimate hair moisture. 

The serum, rich in nutrients and pure protein, is filled with pearls that work to return hair to its pre-damaged state. 

Part of the Ultimate Moisture collection, Nexxus Encapsulate Serum is the third step towards achieving luscious, hydrated locks.

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9. Tigi Bed Head Control Freak Frizz Control and Straightening Serum

drugstore serum for hair

Bid farewell to flyaways and frizz with this salon-grade serum. With a moisturizing agent to hydrate your hair and a lightweight holding agent for frizz control, your hair is left looking smooth, soft, and shiny. 

It also includes Dimethicone to enhance shine and softness, and Kiwi Fruit Juice - packed with antioxidants and vitamins - known for improving hair quality. 

Achieve salon-level results right at your home with this power-packed serum.

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An effective alternative to drugstore hair serums

best hair serum

An excellent alternative to drugstore hair serums is the Bio-Pilixin Hair Serum

This product is a complete instant recovery serum for those keen on a more natural hair care regimen and is suitable for both men and women.

It incorporates plant-based ingredients known for their beneficial properties. It's an option for those looking to add thickness and vitality to their hair.

Bio-Pilixin Hair Serum is formulated with ingredients specifically chosen for their positive effects on hair health. 

One ingredient worth mentioning is Capilia Longa, which is derived from the stem cells of the turmeric plant, known for its positive attributes.

Additionally, the serum contains Niacinamide, a form of Vitamin B3 known for its beneficial effects on scalp circulation.

Another ingredient to note is Vanillyl Butyl Ether, known for its properties that support good scalp circulation.

The brand's confidence in the serum's effectiveness is reflected in their generous 150-day money-back guarantee. 

This offers customers the opportunity to try the product risk-free, ensuring that their investment in their hair care routine is protected.

clinical studies

When it comes to its composition, Bio-Pilixin Hair Serum features natural ingredients. It is an option to consider for those focusing on a hair care routine, especially if you have concerns like thinning hair or hair loss.

It's an option for those looking to focus on the overall well-being of their hair through a more natural approach.

Bio-Pilixin® Activation Serum | For Women
Bio-Pilixin® Activation Serum | For Women
Drug-free & clinically tested

What to consider before choosing a drugstore hair serum?

Choosing the right drugstore hair serum involves understanding your specific hair needs and comparing them with the features and benefits offered by different serums. 

Let's look at some important factors you should consider before making a purchase.

Hair type and concerns

Not all hair serums are created equal, and each is designed to address specific hair types and concerns. 

If you have dry, frizzy hair, look for a serum with hydrating ingredients like argan oil or coconut oil. For thin, weak hair, opt for serums that promote hair strength and growth.

Key ingredients

The effectiveness of a hair serum largely depends on its key ingredients. Look for nourishing ingredients such as vitamins, peptides, natural extracts, and essential oils. 

Avoid serums with harsh chemicals that could potentially damage your hair or scalp.

Product reviews and ratings

Customer reviews and ratings can give you a real-life insight into a product's effectiveness and potential downsides.

Look for products with high ratings and positive reviews. However, remember to take each review with a grain of salt, as personal experiences can vary.

Brand reputation

The reputation of the brand plays a significant role in the trustworthiness and quality of the product. 

Brands with a history of positive customer feedback and a strong presence in the haircare industry are generally more reliable. 

Always do your research to find reputable brands that stand behind their products.

What are the side effects of using a drugstore hair serum?

While drugstore hair serums are generally safe and well-tolerated, there are a few potential side effects to be aware of. These may include product buildup, greasiness, allergic reactions, and weighing down the hair if used excessively or applied incorrectly. It's important to follow the instructions and use the serum in moderation to minimize the risk of adverse effects.

Some side effects are as follows: 

  • Product buildup: Overuse or improper application of hair serums can lead to product buildup on the hair and scalp. This buildup can make the hair appear dull, greasy, and weighed down. To avoid this, use the recommended amount of serum and ensure even distribution through the hair.
  • Greasiness: Some hair serums, especially those with heavier formulas, can leave the hair looking and feeling greasy if applied excessively or not properly absorbed. It's essential to start with a small amount and adjust according to your hair type and needs. Focus on applying the serum to the mid-lengths and ends, avoiding the scalp area.
  • Allergic reactions: While rare, some individuals may be allergic to certain ingredients present in the hair serum. It's always recommended to perform a patch test before applying the serum all over your hair. If you experience any itching, redness, or irritation, discontinue use and consult a dermatologist.
  • Weighing down the hair: Hair serums are meant to add shine and manageability, but excessive use or using the wrong product for your hair type can weigh down the hair, making it appear flat and lacking volume. Choose a serum specifically formulated for your hair type, and apply it sparingly to avoid this effect.


Drugstore hair serums provide an affordable and accessible option for achieving lustrous and healthy hair. They are hairstylist-approved options for achieving beautiful hair.

With a wide range of options available, you can find serums tailored to your specific hair concerns, whether it's frizz, dryness, or damage

By considering factors like ingredients, hydrating properties, heat and environmental protection, and color preservation, you can select the right serum for your bleached hair and enjoy the benefits of enhanced shine, hydration, and overall hair health. 

While exploring the various drugstore hair serums, one product worth considering is the Bio-Pilixin Hair Serum. 

This serum offers a natural approach to combat hair loss and promote hair density. With its unique blend of ingredients, including Capilia Longa and Niacinamide, it supports healthier hair growth and improved scalp circulation. 

Additionally, it comes with a 150-day money-back guarantee, ensuring your satisfaction and investment in your hair care routine.

Whether you opt for the Bio-Pilixin Hair Serum or any of the other drugstore hair serums mentioned, you can trust in the effectiveness of these products to help you achieve the silky, shiny, and frizz-free hair you desire for your haircare routine. 

Embrace the possibilities offered by drugstore hair serums and unlock the potential for stunning hair transformations without breaking the bank.


What is a drugstore hair serum?

A drugstore hair serum is a hair care product available at regular retail stores or pharmacies, designed to provide various benefits like reducing frizz, adding shine, and improving hair texture and health.

How often should I use a drugstore hair serum?

The frequency of use depends on your hair type and the specific serum's instructions. It's generally recommended to use it sparingly and as needed, avoiding excessive application to prevent product buildup.

Can drugstore hair serums be used on all hair types?

Yes, drugstore hair serums are typically formulated to suit different hair types. Look for serums specifically tailored to your hair concerns, whether it's dryness, frizz, or damage.

Can I use a drugstore hair serum with other styling products?

Yes, you can use a drugstore hair serum in conjunction with other styling products. However, it's important to consider the compatibility of the products and use them in moderation to avoid weighing down the hair.

Are drugstore hair serums safe to use on chemically treated hair?

Yes, many drugstore hair serums are safe to use on chemically treated hair. However, it's always advisable to check the product labels and choose serums specifically formulated for color-treated or chemically treated hair to ensure optimal results and minimize any potential damage.


  1. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7522433/
  2. https://pubmed.ncbi.nlm.nih.gov/33061509/

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Luat Duong

Luat Duong is a Copenhagen-based writer and content strategist specializing in hair loss and health. His work has been featured in MyHealthGuide, The Right Hairstyles, and Woman's Era. He is a graduate of Vaasa University. You can connect with him on LinkedIn.