50 Hair Dye Statistics Of 2024: The Surprising Trends and Facts You Need to Know

Medically reviewed by Dr. Amy Revene M.B.B.S.
Written by Our Editorial Team
Last updated

Have you ever found yourself gazing at your reflection in the mirror, wondering what your hair would look like in a completely different shade? If yes, then you're far from alone!

The world of hair dye has attracted millions of people around the world, leading to fascinating trends and mind-boggling hair dye statistics.

Whether you're a regular at the salon or simply interested, you're at the right place to soak in all the intriguing data on this bustling industry.

10 Key Hair Dye Statistics Of 2024

  1. Over one-third of women over the age of 18 and 10% of men over the age of 18 in the US use some kind of hair dye.
  2. Hair dye sales are projected to be a nearly $20 billion per year industry by 2022.
  3. Nearly 75% of women in the US use semi-permanent or permanent hair dye.
  4. By the age of 50, up to 95% of males experience some degree of graying of their hair.
  5. According to a survey by Mintel, 35% of women and 10% of men in the U.S. have colored their hair.
  6. The global hair color market was valued at $26.73 billion in 2020 and is projected to reach $38.05 billion by 2027, with a compound annual growth rate (CAGR) of 5.1% during the forecast period (2021-2027). (Source: Allied Market Research)
  7. In the U.S., the hair color category generated $1.8 billion in sales in 2020, with semi-permanent hair color products accounting for the largest share of the market. (Source: Euromonitor International)
  8. A study published in the Journal of the American Academy of Dermatology found that around 25% of people who use hair dyes experience some form of adverse reaction, such as scalp irritation, facial swelling, or allergic reactions.
  9. According to a survey by L'Oréal, the top reasons for coloring hair among women are to cover gray hair (47%), to refresh or change their look (37%), and to boost confidence (31%).
  10. In the UK, hair colorants accounted for 27% of the total hair care product sales in 2020, making it the second-largest category after shampoo. (Source: Mintel)

35 Hair Dye & Hair Coloring Statistics Of 2024

  1. Approximately 70% of women in the United States use hair coloring products.
  2. Hair coloring product sales amounted to 2.1 billion U.S. dollars in 2020.
  3. The global hair color market was valued at 23.7 billion U.S. dollars in 2019.
  4. Men’s hair coloring products are expected to grow at a CAGR of 4.4% from 2020 to 2027.
  5. 61% of American women aged 40-59 color their hair.
  6. By 2025, the global hair color market is projected to reach 26.7 billion U.S. dollars.
  7. 21% of the hair coloring services revenue in the US is generated by hair salons.
  8. Semi-permanent hair coloring products account for 28% of the global hair color market share in 2019.
  9. The Revlon Colorsilk brand is the top-earning brand in the U.S. hair coloring market, with over 72.7 million U.S. dollars in sales in 2020.
  10. The worldwide hair and skin care market will rise at a CAGR of 8% from 2019-2024.
  11. In the United States, 32% of hair coloring product users generally prefer lighter shades.
  12. 75% of women who color their hair do so to cover grey hair.
  13. 71% of women choose to color their hair at home instead of visiting a salon.
  14. L’Oreal holds the largest market share in the hair color industry with 28.6%.
  15. Over 50% of women who color their hair opt for blonde shades.
  16. About 21% of salon color clients are male.
  17. Professional hair color services contribute an estimated 39% to salon industry revenue.
  18. 52.5% of the study participants were females and 47.5% were males.
  19. The mean age of participants was 32.40 ± 6.01 years.
  20. Participants started using hair dye at an age of 27 (±3.63) years.
  21. Synthetic dyes were used by 91% of participants.
  22. Frequency of use in a year was 2-5 times in 51% of participants.
  23. Instruction of the package insert was followed by 63.5% of participants.
  24. Skin test was never performed in 34% prior to their use.
  25. Nearly 96% expressed hair dyeing was unsafe during pregnancy, lactation, and in children.
  26. Adverse reactions were reported by 42%, with headache (63%) and itching (38%) being the most common.
  27. 72% felt the need for repeated dyeing because of uneven hair color.
  28. Around 48% used hair dye frequently (more than 5 times a year).
  29. 65% used hair dye to mask grey hair, compared to 13% who felt it was fashionable.
  30. 64% of the study participants preferred to color their hair black, 16% brown, and 20% other exotic colors.
  31. 33% preferred to dye their hair at a salon/parlor compared with 32% at home.
  32. 90% of the volunteers never performed a skin test prior to use compared to 10% who did skin tests at times.
  33. 54 out of 94 volunteers had done hair dyeing during pregnancy.
  34. A total of 110 volunteers had suffered from adverse reactions.
  35. 67% of the volunteers had suffered from reactions within 1 hour of using hair dye compared to 33% after 24 hours.

Global Hair Color Market Value

The global hair color market has experienced remarkable growth in recent years, reflecting the increasing demand for hair coloring products and services. According to Statista, the global hair color market was valued at a staggering $23.7 billion in 2019. This figure is expected to continue rising, with projections from Transparency Market Research indicating that the market will reach $26.7 billion by 2025, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period.

Regional Market Breakdown

The demand for hair coloring products and services varies across different regions of the world. North America and Europe have traditionally been the largest markets for hair color, driven by changing fashion trends, aging populations, and a desire for self-expression. However, emerging markets in Asia-Pacific and Latin America are catching up rapidly, fueled by rising disposable incomes and a growing interest in personal grooming and beauty.

Product Segmentation

The hair color market is segmented into various product types, each catering to different consumer needs and preferences. According to a report by Grand View Research, the market can be divided into the following segments:

  1. Permanent hair color: This segment accounted for the largest share of the global market in 2019, driven by the long-lasting results and wide range of shades available.
  2. Semi-permanent hair color: This segment is growing in popularity due to its temporary nature, making it a popular choice for those who want to experiment with different shades without a long-term commitment.
  3. Demi-permanent hair color: This segment offers a middle ground between permanent and semi-permanent colors, providing longer-lasting results than semi-permanent dyes while being gentler than permanent options.
  4. Temporary hair color: This segment includes products like hair chalks, sprays, and gels, offering a quick and easy way to add temporary color to one's hair.

Consumer Preferences

Hair coloring preferences vary among individuals, influenced by factors such as age, gender, and cultural norms. According to a survey conducted by Statista, blonde shades are the most popular choice among women who color their hair, with over 50% opting for these shades. Additionally, the survey revealed that 32% of hair coloring product users in the United States generally prefer lighter shades.

Motivations for Hair Coloring

People choose to color their hair for various reasons, ranging from personal expression to practical considerations. A study by L'Oréal found that 75% of women who color their hair do so to cover gray hair, making it the primary motivation for hair coloring among women. Other common reasons include enhancing one's appearance, experimenting with new looks, and following fashion trends.

Gender Breakdown

While hair coloring has traditionally been associated with women, the industry has witnessed a significant increase in male consumers in recent years. According to data from the Professional Beauty Association, approximately 21% of salon color clients are male, indicating a growing acceptance and interest in hair coloring among men.

At-Home vs. Professional Services

Hair coloring can be done at home or at a professional salon, and consumer preferences vary. A survey by Mintel revealed that 71% of women choose to color their hair at home instead of visiting a salon, primarily due to cost considerations and convenience. However, professional hair color services contribute an estimated 39% to the overall salon industry revenue, highlighting the importance of this service in the beauty industry.

Major Players and Market Share

The hair color industry is dominated by a few major players, with L'Oréal holding the largest market share of 28.6%, according to Statista. Other leading brands include Revlon, whose Colorsilk brand was the top-earning brand in the U.S. hair coloring market, with over $72.7 million in sales in 2020, and Coty Inc., known for its Clairol and Wella brands.

Emerging Trends and Innovations

The hair color industry is constantly evolving, with new trends and innovations emerging to cater to changing consumer preferences. Some notable trends include:

  1. Natural and organic hair dyes: With growing concerns about the potential health risks associated with traditional hair dyes, there has been a surge in demand for natural and organic alternatives made from plant-based ingredients.
  2. Temporary and semi-permanent colors: As consumers become more adventurous with their hair colors, temporary and semi-permanent options have gained popularity, allowing individuals to experiment with bold and vibrant shades without a long-term commitment.
  3. Technological advancements: The hair color industry has embraced technology, with the development of advanced hair color applications, virtual try-on tools, and personalized color recommendations based on individual preferences and skin tones.


The hair dye industry has experienced remarkable growth, driven by changing fashion trends, demographic shifts, and a desire for self-expression. With a wide range of products and services catering to diverse consumer preferences, the market continues to evolve, embracing innovation and offering new ways for individuals to express their unique styles. Whether it's covering gray hair, experimenting with bold shades, or embracing natural alternatives, the world of hair dye statistics highlights the enduring popularity of this beauty trend.

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Dr Amy Revene M.B.B.S. graduated from the University of Sharjah in the United Arab Emirates. She is currently working as a General Physician at New Hope Medical Center. Amy has a passion for research and offers her expertise and opinions to help people in their quest to lead healthy, happy lives.