Best Vegan Shampoo in 2023: Top 9 Proven Brands to Buy

Medically reviewed by Dr. Amy Revene M.B.B.S.
Written by Our Editorial Team
Last updated

Discover the best vegan shampoo brands in 2023 that are both effective and cruelty-free. In this guide, we will explore the top 9 proven vegan shampoos to buy, with options suitable for all hair types and concerns.

With so many options on the market, it can be challenging to choose the right one that will keep your hair healthy, nourished, and cruelty-free.


The vegan shampoo market is growing, and plant-based products cater to ethical consumers.

Our list of the top 9 vegan shampoos in 2023 helps you find the perfect match for your hair type.

To choose the right shampoo, assess your scalp needs, verify certifications, and avoid animal-derived ingredients

Embrace vegan shampoos for healthy hair growth and a sustainable lifestyle.

How to choose the right vegan shampoo for your hair?

Choosing the right vegan shampoo for your hair involves understanding your hair type, specific needs, and personal preferences.

Here are some steps to help you find the perfect vegan shampoo:

1. Determine your hair type

Identifying your hair type (straight, wavy, curly, or coily) is crucial for selecting a shampoo that suits your hair's unique structure. Additionally, consider your hair's texture (fine, medium, or coarse) and porosity (low, medium, or high).

2. Identify your scalp condition

Pay attention to the condition of your scalp, whether it's oily, dry, or balanced. Choose a shampoo that addresses your specific scalp needs to maintain a healthy foundation for your hair.

3. Consider your hair concerns

Understand your hair's specific needs, such as dryness, frizz, breakage, or color preservation. Look for vegan shampoos that target these concerns with tailored formulations and beneficial ingredients.

4. Examine the ingredients

Look for vegan shampoos that contain nourishing, natural ingredients like plant oils, botanical extracts, and essential oils. Avoid harsh chemicals, sulfates, parabens, silicones, and synthetic fragrances that can harm your hair and the environment.

5. Opt for cruelty-free and eco-friendly brands

Choose vegan shampoos from brands that prioritize ethical and sustainable practices, such as cruelty-free testing and eco-friendly packaging. This ensures that you're supporting responsible companies that align with your values.

6. Read product reviews and recommendations

Research customer reviews and recommendations to gauge the effectiveness of various vegan shampoos. This can provide insight into how well a product works for people with similar hair types and concerns.

7. Test out samples or travel sizes

If possible, try out samples or travel-sized versions of vegan shampoos before committing to a full-sized bottle. This allows you to test the product's performance and compatibility with your hair without making a significant investment.

8. Be patient and flexible

Finding the perfect vegan shampoo may require some trial and error. Give a new shampoo a few weeks to see how your hair responds, and be open to trying different products until you find the one that works best for your needs.

9 best vegan shampoos for every hair goals

Below is a summarized comparison of our 9 best vegan shampoos:

Brand/ Product Name Key Ingredients Benefits Unique Features Cost (GBP/EUR) Average Customer Rating
Scandinavian Biolabs Hair Strength Shampoo Biotin, caffeine, zinc, and niacinamide Promotes hair growth, strengthens hair, and reduces hair fall Clinically tested results, uses natural ingredients £20 / €18 4.4/5
John Masters Organics Lavender Rosemary Shampoo Lavender oil, rosemary leaf extract, and cedarwood bark oil Soothes the scalp, promotes hair growth, and adds shine Organic ingredients, cruelty-free and vegan, free of sulfates and parabens £20 / €25 4.3/5
Pureology Hydrate Moisturizing Shampoo Jojoba oil, green tea, and sage Hydrates and softens hair, protects color-treated hair Sulfate-free, and color-safe £16 / €20 4.5/5
Sun Bum Curls & Waves Shampoo Coconut oil, banana pulp, and quinoa protein Enhances curls, reduces frizz, and restores shine Cruelty-free, sulfate-free, and paraben-free £19 / €15 4.5/5
Christina Moss Natural Organic Shampoo Aloe vera, shea butter, and chamomile extract Nourishes and hydrates hair, prevents scalp irritation Organic and natural ingredients, free of harsh chemicals and sulfates £45 / €57 4.3/5
Maui Moisture Vegan Aloe Vera Shampoo Aloe vera juice, coconut water, and hibiscus water Hydrates and nourishes hair, soothes the scalp, and reduces breakage No sulfates, parabens, or silicones, vegan and cruelty-free £8.99 / €11 4.6/5
VERB Purple Vegan Toning Shampoo Coconut oil and acai extract Neutralizes brassiness, brightens blonde, gray, and silver hair Vegan and cruelty-free, sulfate and paraben-free £35 / €39 4.2/5
Aveeno Plant Protein Blend Vegan Shampoo Oat protein and soy Strengthens and nourishes hair, helps repair damage 93% natural origin formula, sulfate-free, vegan and cruelty-free £7.99 / €10.45 4.5/5
Planet Volume and Bounty Thickening Shampoo Coconut water and mimosa flower extract Adds volume and body to hair, nourishes and strengthens hair Vegan and cruelty-free, sulfate-free, and silicone-free £7.50 / €6.95 4.4/5

Note: The prices and reviews are aggregated from multiple sources at the time of writing. There might be different prices and reviews at the time of reading.

Are you tired of spending hours searching for a vegan shampoo that matches your hair type? Look no further, because we've got you covered!

To save you time and effort, we have handpicked the best vegan shampoos that provide excellent results in terms of shine, strength, hydration, nourishment, and much more.

Whether you have dry, oily, or normal hair, these shampoos will give you the healthy, nourished locks you've been dreaming of.

Here are the 9 best vegan shampoos that you should consider to give your hair the care it deserves: 

1. Best overall: Hair Strength Shampoo By Scandinavian Biolabs

Hair Strength Shampoo By Scandinavian Biolabs vegan shampoo

This Hair Strength Vegan Shampoo from Scandinavian Biolabs is specially formulated using effective active ingredients to treat hair issues and encourage a healthy and vibrant hair look. 

The shampoo is provided with effective natural compounds, with key ingredients including an amino acid complex and Vitamin B3, which are efficient in improving hair density, hair shaft integrity, and keratin levels.

Some vegan shampoos have fewer traces of harsh ingredients, but our product is made without harming animals. It doesn't have any sulfates or parabens, which keeps the protective layers on your hair and makes it shine. 

The clinically tested results show that it best treats excessive sebum production, stops hair from getting thinner, and encourages a healthy environment for hair to grow naturally.  

Give this astonishing shampoo a chance, and let the heads turn whenever you go.


  • Effective in rebalancing scalp 
  • Promotes strengthen hair 
  • Reduce excessive sebum production 
  • Dermatologically tested


  • Limited stock

Hair Strength Shampoo | For Women
Hair Strength Shampoo | For Women
Our shampoo contains research-backed ingredients to help cleanse the scalp of excess build-up.
Hair Strength Shampoo | For Men
Hair Strength Shampoo | For Men
Our shampoo contains research-backed ingredients to help cleanse the scalp of excess build-up.

2. Best for volumizing: Planet Volume and Bounty Thickening Shampoo 

Planet Volume and Bounty Thickening Shampoo vegan shampoo

If you are looking for a vegan shampoo that perfectly fits your fine hair, Planet Volume and Bounty Thickening Shampoo is a good option.

The shampoo is safe for vegans and has coconut water and oil in it to gently clean thin hair, keep it hydrated, and help it grow stronger. 

This best shampoo has a volumizing effect that makes hair grow thicker, giving it more strength and volume. It also lightly moisturizes the hair to keep it shiny and give it a bounce. 

You can also use this shampoo on color-treated hair because it is silicon and paraben free, and the infused coconut water helps restore hair color and treats split ends. 

This vegan shampoo fits all hair types and is safe from all dyes, silicon, and other harsh chemicals that could affect your hair growth. 

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  • Build bounce in strands
  • Sulfate-free shampoo
  • Promotes hair volume 


  • Leaves residue on very heavy hair 

3. Best for frizz control: Aveeno Plant Protein Blend Vegan Shampoo

Aveeno Plant Protein Blend Vegan Shampoo for coloured hair, dull hair

If it's getting hard for you to maintain your hair's natural texture due to excessive heat styling or if your hair has turned frizzy after getting a chemical treatment, it’s time to quickly get your hands on a vegan shampoo formulated to control frizz. 

The absence of animal ingredients makes vegan shampoo the right option to treat frizzy hair issues.

The Aveeno Plant Protein Blend Vegan Shampoo was made to deal with problems with frizzy hair. Plant protein, vegan keratin, chia seeds, and oats are the most important parts of shampoo. They nourish and strengthen the hair while taming frizz. 

This vegan keratin-infused shampoo with wholesome, farm-fresh-inspired ingredients helps promote deep-strand nourishment and leaves hair soft and manageable with its moisturizing properties after just a few washes. 

This shampoo offers all the benefits one can look for in a vegan formula. 


  • Controls frizz
  • Organic ingredients
  • Promotes healthy hair growth


  • Strong odor

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4. Best for blonde hair: VERB Purple Vegan Toning Shampoo

VERB Purple Vegan Toning Shampoo best vegan shampoo, nourishing conditioner

Having blonde hair is always great and fun until it comes to managing them. Blond hair care requires a lot of hard work and patience as they are more susceptible to turning dry and brittle if not properly managed.

When it comes to keeping blonde hair healthy and maintaining its look, shampoos play a major role. 

VERB Purple Vegan Toning Shampoo is specially formulated with acai extract to protect the hair against heat styling, add elasticity, and manage to seal the water in the hair to keep them moisturized.

Its lightweight formula ensures instant coverage and even toning and turns the hair smooth and silky without drying them out or stripping away your beautiful blonde hair color. 


  • Neutralize brassy yellow tones
  • Enhances blonde hair color
  • Cleanses scalp well 


  • Not suitable for oily hair

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5. Best for damaged hair: Maui Moisture Vegan Aloe Vera Shampoo

Maui Moisture Vegan Aloe Vera Shampoo vegan hair care

If your once beautiful hair has now turned dull and frizzy and is more prone to breakage than ever before, it’s high time to switch your shampoo.  

Maui Moisture Vegan Aloe Vera Shampoo addresses these hair concerns with its restorative tropical fusion of Agave, Hibiscus Oil, and Pineapple Extract.

With aloe vera as its key ingredient, this vegan shampoo offers long-lasting moisturization and soothes chemically damaged hair

The brand claims this shampoo helps to repair the cuticle, revives hair shine, enhances root strength, offers moisturizing and conditioning properties, and makes the hair smooth and silky, giving it a natural shine.


  • Promotes hair strength
  • Leaves hair quenched and shiny
  • Offers long-lasting moisturization for healthy, smooth, and shiny hair


  • A little expensive 

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6. Best for oily hair: Chrisitina Moss Natural Organic Shampoo 

Chrisitina Moss Natural Organic Shampoo vegan haircare, thick hair

Many of the shampoos available on the market turn the hair dry and brittle within a few washes with their harsh ingredients.

The Chrisitina Moss Natural Organic Clarifying Shampoo, on the other hand, claims to be very gentle on your scalp and to provide deep cleansing and nourishment without stripping essential oils from your hair. 

The shampoo is made up of organic coconut oil, safflower oil, castor bean oil, and rosemary extract.

All these scalp-beneficial organic ingredients of the shampoo adhere well to an oily scalp and aid in reducing excessive oil production to provide optimal benefits to your hair and the best outcomes. 


  • No harmful chemicals
  • Great for sensitive scalp
  • Suitable for all hair types


  • Strong odor 

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7. Best for curly hair: Sun Bum Curls & Waves Shampoo

Sun Bum Curls & Waves Shampoo without non vegan ingredients

Curly, long hairs look super gorgeous but are the most difficult to maintain. A little exposure to the wrong hair products and they are all set to lose their bounce and shine and start turning dry. 

For girls with curly hair, Sun Bum Curls & Waves Shampoo comes to the rescue with its moisturizing properties, so every curl feels healthy.

The lightweight shampoo is infused with coconut oil and Monoi coconut oil, which work effectively to seal out frizz and flyaways, a main issue with wavy hair. 

Not only this, Sun Bum Shampoo is the first priority for many because it acts as a heat protectant against hair styling tools and protects your beautiful strands from the ultraviolet radiation of the sun by tuning its purpose into a protective shield. 


  • Acts as a protective shield against UV
  • Treats flyaways and frizz
  • Provides deep moisture to curly and wavy hair


  • The fragrance in Sun Bum Curls & Waves Shampoo may cause irritation for those with sensitive scalps or allergies.

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8. Best for dry and color-treated hair: Pureology Hydrate Moisturizing Shampoo

Pureology Hydrate Moisturizing Shampoo vegan shampoo

When it comes to getting a hair shampoo for color-treated tresses, it asks for great research on the ingredient since the hair color may start fading, along with disturbing the protective layer of the strands and turning them dry. 

After detailed research, we came across Pureology Hydrate Moisturizing Shampoo, ideal for dry, color-treated hair.

This creamy moisturizing shampoo contains Jojoba, which is well known for its hydrating properties, as well as Sage and Green Tea, which work to stimulate hair follicles.

This zero-sulfate, antifade complex shampoo is not only good for color-treated hair but works great at locking in the existing color of your natural hair and enhancing shine.  

This easy-to-use shampoo is the best way to bring back shine and moisture to colored hair and make the color last longer than expected. 


  • Antifade complex shampoo
  • Revives hair shine and growth 
  • Hydrates dry, color-treated hair with its key ingredient Jojoba


  • Feels itchy on sensitive scalp 

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9. Best shiny finish: John Masters Organics Lavender Rosemary Shampoo

John Masters Organics Lavender Rosemary Shampoo vegan shampoo

Want to get your hands on a vegan, sulfate-free shampoo? You can consider choosing John Masters Organics Lavender Rosemary Shampoo, which is made up of pure Rosemary and Lavender oil to help moisturize, deep cleanse the scalp, and balance oil production. 

This shampoo is blended with proteins, vitamins, and herbal extracts to nourish the scalp. Aside from that, rosemary oil adds shine to tresses, giving them a high-end, glossy appearance. 


  • Helps balance oil production
  • Calms and soothes irritations
  • Moisturizes, cleanses and balances oil production


  • May not work for all hair types, especially dry or curly hair

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What to look for in a vegan shampoo?

Picking up the right vegan shampoo according to your hair requirements is a difficult task, but you can be on point by checking for the following labels on a shampoo bottle: 

Understand your scalp requirement 

Picking the right vegan shampoo starts with understanding your scalp's requirements. Unlike regular hair shampoos, vegan shampoos are specifically formulated according to hair types.

Hydrating shampoo is the solution if you have a dry scalp, split ends, or damaged hair due to frizz and flyaways.

In the same way, shampoos for thin hair or ones that say "Reduce excessive sebum production" work well for oily hair. 


Using low-quality hair products is responsible for the majority of hair issues. Before picking your vegan shampoo, it is better to check if a third party has screened it.

This will make you confident about the shampoo since no low-quality material or by-product has been used in its manufacturing. 

Certified Vegan and the Vegan Trademark are among the globally recognized certifications you can trust. 

Avoid animal-based ingredients 

Some plant-based shampoos are not vegan. Make sure you pick shampoos that has the word "vegan" or look at the ingredients to avoid any animal products.

Ensure that your vegan shampoo is cruelty-free and does not contain any animal-derived ingredients.

What are the most common ingredients in vegan shampoo?

Are you tired of using chemical-laden hair products that are not only harmful to your hair but also to the environment? It's time to switch to vegan shampoos!

These shampoos are made with ingredients that come from plants and nourish and moisturize your hair roots. However, not all vegan shampoos are created equal.

It's essential to read the ingredients to make sure they are purely organic and free from any animal products, like the popular beeswax.

So, what are the ingredients that make vegan shampoos so nourishing? Here are some of the top organic and plant-based materials used in vegan shampoos:

  • Argan oil: A natural conditioner that improves hair elasticity and adds shine.
  • Jojoba oil: Known for its moisturizing properties and ability to reduce hair breakage.
  • Black seed oil: Rich in antioxidants and helps with hair growth and thickness.
  • Buriti oil: A nutrient-rich oil that helps to repair damaged hair and soothe the scalp.
  • Cupuaçu butter: Deeply moisturizing and nourishing butter that helps to strengthen hair.
  • Kaolin clays: Absorbs excess oil, dirt, and impurities from the scalp, leaving it clean and refreshed.
  • Murumuru butter: Helps to restore hair elasticity and softness
  • Aloe vera: Soothes the scalp, reduces dandruff, and promotes hair growth.

By using vegan shampoos that contain these plant-based ingredients, you can achieve healthy, nourished hair while staying true to your ethical values.

Read this: Hair Growth Products for Men

Are vegan products good for your hair?

Vegan shampoos are made with organic ingredients that come from plants. These ingredients are very good for nourishing and moisturizing the scalp.

Vegan shampoos are known for their ability to clean deeply and help hair grow naturally. They work very well as a shield to protect hair from problems like dryness, frizz, and flyaways. 

Is vegan shampoo good for hair growth?

Vegan shampoos are great for multiple reasons, one of which is that they enhance hair growth. Vegan shampoos are made with organic ingredients that are full of essential oils, vitamins that are good for your hair, and moisture.

Also, these shampoos don't have any sulfates or parabens, which can damage the hair shafts. Because of this, they are great for promoting fast hair growth. 


The market for vegan shampoos has grown quickly, and people are now turning to products made from plants to match their morals.

With so many great vegan shampoo options available, you're sure to find the perfect one to suit your hair needs.

Whether you have dry, oily, or normal hair, our handpicked shampoos will give you the healthy and nourished locks you've been dreaming of.

You can choose the right vegan shampoo for your hair if you know what your scalp needs, check for certifications, and stay away from ingredients made from animals.

Vegan shampoos are good for your hair and promote healthy natural hair growth, so it's time to switch to cruelty-free and plant-based products for a healthier and more sustainable lifestyle.



Read more:

Dr Amy Revene M.B.B.S. graduated from the University of Sharjah in the United Arab Emirates. She is currently working as a General Physician at New Hope Medical Center. Amy has a passion for research and offers her expertise and opinions to help people in their quest to lead healthy, happy lives.